#3. Digital Marketing

Digital Marketing

Digital marketing is the marketing of products orservices using digital technologies, mainly on the Internet, but also includingmobile phones, display advertising, and any other digital medium.

 

Examples of Digital Marketing

Here are some examples of the media wecan use to get our digital marketing activities out to ourcustomers, current or potential. The Internet can be used to market tocustomers through a web page or a blog. ... Marketers can alsomarket to mobile phones, accessing customers through smartphones, dumb phones,and tablets.

 

Digital marketing encompassesall marketing efforts that use an electronic device or theinternet. Businesses leverage digital channels such as searchengines, social media, email, and their websites to connect with current andprospective customers.


The demand forknowledgeable digital marketing professionals is growingexponentially. The digital marketing career field encompassesmany niche jobs.Digital marketing includes, but is not limited to,the following positions: ... Mobile Marketing Specialist.


Like any form of marketing,the purpose of digital marketing is to promote and sell aproduct or service. More specifically, the purpose of digital marketing isto connect a business or organization with its target audience via digital channels.

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